Acumen Interactive – Digital ad agency launched in Dubai

Acumen Interactive is the new digital arm of Acumen Advertising LLC – a joint venture with a leading UK website design and build company, BeVivid Internet Consultants Limited and Acumen Advertising LLC based in Dubai. The two companies have been working together for the past 12 months and following a test marketing exercise in August and September 2011 a joint venture has been agreed to market, design, build, host and maintain websites and digital media throughout the MENA region.

Acumen Advertising LLC, based in Dubai has a 16 year history of trading in a wide range of “thru-the-line” advertising, marketing and promotional disciplines. A real need was identified to be able to offer a quality web and digital service to existing and new clients. The client base is predominantly drinks, retail and tourism related – disciplines that Acumen Interactive, director, Peter Riches, can easily relate to with more than 16 years as MD to a full service ad agency in the UK.

BeVivid has been trading for 7 years and prior to that Peter ran the full service ad agency in the UK with a team of 20. The agency client base was sold to a larger ad agency based in Birmingham in 2004 where Peter was employed as a consultant to maintain consistency. At the same time, in agreement with the new “owners”, Peter retained his existing web clients and has built BeVivid into the region’s leading marketing focussed web design, build and hosting company – currently looking after over 180 websites on dedicated servers.

Apart from brain in gear web strategy, Acumen Interactive will specialise in hi-end search engine optimisation (SEO). Core mission statements are marketing focussed and builders of eye traffic (basically using our tried and tested ad agency analogy of building footfall to destinations and venues – with the internet we simply build traffic to the websites).

David Tobias, a veteran of the UAE for more than 20 years and Managing Director of Acumen Advertising LLC is delighted with the joint venture. “The advertising market in the UAE, as throughout the world, has taken a few knocks to say the least over the past 2 years. Our traditional above and below the line advertising decline has now stabilised – in fact, thankfully we are 20% up on last year”.

“We can see clients’ budgets increasing and more being allocated into interactive, digital and web. Our joint venture increases our team and allows our clients to have a single point of briefing and means Acumen Advertising can now offer a fully integrated “thru-the-line” service to our Middle East clients with our in-house digital partners”.

Acumen Advertising LLC recently moved to new office accommodation in Jumeira Lake Towers to accommodate a larger team.

Further comment is available from David or Peter on +9714 3644646 or david@acumeninteractive.ae orpeter@acumeninteractive.ae.

Custom website design, Shrewsbury

Shropshire’s leading internet consultants BeVivid have recently launched an easy-to-use custom website design package that allows SME’s to have a quality website that looks good and gets results. The custom built websites feature graphic navigation buttons that supplement the conventional navigation buttons and adds to the graphic communication. “Many of our clients are on their second or third websites.” Says Peter Riches, MD of BeVivid Internet Consultants, “they know the web works – but now they just want it to work better. Our custom websites are based on our latest WMS (Web Management System) which is an advanced version of the conventional CMS (Content Management Systems) used by many other web design companies. We have been developing this system for the past 18 months and can now offer a modular development strategy that means clients can choose from a wide range of features and add these to the website now – or at a later date without a financial downside.”

Custom websites can be designed and programmed for as little as £999, they can then add an advanced search engine optimisation package , an e-commerce package, a password protected client login section, shared social media, customisable forms to capture data – the list is endless.

A good example is www.ellaskitchencompany.co.uk recently upgraded the ecommerce website was generating income from week one.

For a free consultation on your next internet project why not call Peter on 01743 874111 #1 or visit www.bevivid.co.uk

Website design Shrewsbury goes mobile

Following the successful launch of a website for Shrewsbury motor dealership Budgen Motors, BeVivid Internet Consultants have just launched a new mobile website for the car dealership. The main website in Shrewsbury was launched 18 months ago and local Shrewsbury web design company BeVivid, was asked to produce a mobile website version – we could have designed and built an App for the iPad – or even an Android App… but following detailed analysis of the profile of browsers used to view the existing website it was agreed to create an edited down version of a mobile website for all smart phones.

Launched in September 2011 we look forward to developing more mobile websites and continue to develop intelligent internet strategies for our online clients. For more information visit www.bevivid.co.uk

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