Acumen Interactive is the new digital arm of Acumen Advertising LLC – a joint venture with a leading UK website design and build company, BeVivid Internet Consultants Limited and Acumen Advertising LLC based in Dubai. The two companies have been working together for the past 12 months and following a test marketing exercise in August and September 2011 a joint venture has been agreed to market, design, build, host and maintain websites and digital media throughout the MENA region.
Acumen Advertising LLC, based in Dubai has a 16 year history of trading in a wide range of “thru-the-line” advertising, marketing and promotional disciplines. A real need was identified to be able to offer a quality web and digital service to existing and new clients. The client base is predominantly drinks, retail and tourism related – disciplines that Acumen Interactive, director, Peter Riches, can easily relate to with more than 16 years as MD to a full service ad agency in the UK.
BeVivid has been trading for 7 years and prior to that Peter ran the full service ad agency in the UK with a team of 20. The agency client base was sold to a larger ad agency based in Birmingham in 2004 where Peter was employed as a consultant to maintain consistency. At the same time, in agreement with the new “owners”, Peter retained his existing web clients and has built BeVivid into the region’s leading marketing focussed web design, build and hosting company – currently looking after over 180 websites on dedicated servers.
Apart from brain in gear web strategy, Acumen Interactive will specialise in hi-end search engine optimisation (SEO). Core mission statements are marketing focussed and builders of eye traffic (basically using our tried and tested ad agency analogy of building footfall to destinations and venues – with the internet we simply build traffic to the websites).
David Tobias, a veteran of the UAE for more than 20 years and Managing Director of Acumen Advertising LLC is delighted with the joint venture. “The advertising market in the UAE, as throughout the world, has taken a few knocks to say the least over the past 2 years. Our traditional above and below the line advertising decline has now stabilised – in fact, thankfully we are 20% up on last year”.
“We can see clients’ budgets increasing and more being allocated into interactive, digital and web. Our joint venture increases our team and allows our clients to have a single point of briefing and means Acumen Advertising can now offer a fully integrated “thru-the-line” service to our Middle East clients with our in-house digital partners”.
Acumen Advertising LLC recently moved to new office accommodation in Jumeira Lakes Towers to accommodate a larger team.
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