New Robert Harrop Designs Website is Doing Just Fine For Figurines

A Shropshire manufacturer of fine figurines celebrates its 21st birthday in 2007 with the launch of a new website.

Shifnal based Robert Harrop Designs has been
producing a range of licensed characters from
well known TV series and magazines, including
The Magic Roundabout, Mr Benn, Camberwick Green,
Thunderbirds, The Beano, The Dandy and their own
Doggie People^TM brand since the company was established in
1986. They enlisted the services of marketing and e-business solutions provider BeVivid Ltd, Shrewsbury to design and create www.robertharrop.com.

Daniel Buckley, production development manager at Robert Harrop Designs, has noticed a marked increase in traffic to the site since it was launched in March. He said: “The previous website was OK but nothing more than an extension of our catalogue and only updated once every six months or so. Apart from having a very attractive new site the integrated system enables us to update information and images instantly. Members can now subscribe online to join the 3500 strong Collectors’ Club, communicate with each other through the increasingly popular forum and visit our online factory shop where they have the benefit of being able to purchase exclusive limited editions, which since we started running last month sell out in a matter of days. Our UK stockists are also very pleased as the search engine optimisation tools promote the area of the site where they are listed whilst at the same time providing them with an enhanced internet presence.”

Peter Riches, MD at BeVivid Ltd said: “Search engine optimisation or SEO is the ongoing modification and manipulation of a website to maximise its marketing potential on Internet search engines with the overall aim of increasing the number of visitors to it. Although automatically built into all of our designs the Robert Harrop site in particular highlights the benefits this powerful tool has to offer. Not only does our client have full control over data and image input but their forum and list of stockists are also ranked high with the likes of Google, MSN and Yahoo – the big3 search engines.”

Pictured (left to right): Daniel Buckley, production development manager, Robert Harrop Designs, figurine of Dennis the Menace from The Beano magazine and Peter Riches, MD BeVivid Ltd.