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Google Pagerank Explained

Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC's we've networked together to create a superfast search engine.

The heart of our software is PageRank^TM, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

Google PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Is Google Pagerank Imporrtant to my Website?

One of the most important parts of setting up any website is obtaining a large volume of targetted traffic to your website. Google Pagerank is one of the most important ways to acheive this goal.

How Do I Acheive a High Google Pagerank?

Achieving a high Google Pagerank is not easy, but it can be achieved by following a few simple rules:

• being patient... changes to Pagerank do not occur overnight. It can take months for Google to visit and give your page a Google Pagerank.
• the more webpages that link to your site the better. Links with high credibility increase Google Pagerank.
• search engines tend to favour content that changes regularly. Keep you website up to date on a regular basis.

How can BeVivid help increase your Google Pagerank?

Our team of experienced online marketing experts and web developers are always on hand to evaluate a website. Our years of online marketing experience are invaluable when working no our development and search engine optimisation projects.

If you would like more information about how BeVivid can help improve your Google Pagerank please contact our sales team on 01743 874111 or email sales@bevivid.co.uk

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