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What is Pay Per Click Advertising

Google Adwords and Pay Per Click Marketing

Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service. It is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list.

You pay only when a searcher or clicker clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.

An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your ad campaign.

BeVivid usually manage clients pay per click campaigns to maximise the number of clicks per given budget, or to offer consultancy on a pay per click campaign.

If you would like more information about how BeVivid can help with your Pay Per Click campaign or Google Adwords campaign, please contact our sales team on 01743 874111 or email sales@bevivid.co.uk

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