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Peter Riches MInstSMM - Managing Director

Trained initially within the Mars Corporation, Peter moved on to build a successful regional marketing team within the home improvement market. He set up a family run business in 1985 which is still trading today by his younger brother.

Following a 3 year sabbatical travelling and international yacht racing, Peter became a professional yacht skipper based in the Mediterranean and Caribbean specialising in corporate charter.

On his return to the UK in 1990, he set up a small design agency which, over a 14 year period, became one of the region's largest design, marketing and advertising agencies - Crew Green, with a team of 25 people.

Peter successfully merged his key retail and tourism clients in 2004 with a national PR and advertising agency - Seal Communications.

Peter is now a marketing consultant and is Managing Director of BeVivid, a web based e-business agency which specialises in marketing via the Internet.

In the past 5 years the Internet has change dramatically. E-commerce and research visits have escalated and there is a real need to optimise websites to be more easily found via the search engines. Search Engine Optimisation (SEO) is key to making this happen and Peter’s marketing experience helps ensure this vital part of BeVivid‘s Internet strategy is integrated into our websites. Peter has been personally involved in designing and developing over 200 websites with his team of specialist programmers.

Peter is registered with Business Link as a business advisor – to see Business Link profile click here

Peter's key skills are building teams, defining specific market entry campaigns, agreeing KPIs and ensuring effective marketing communications.

Professional Memberships

The Institute of Sales and Marketing Management
Chamber of Commerce - Shropshire
UKWDA - UK Web Designers Association
Registered Business Link Consultant

Qualifications and Accreditations
Winning Managers / Staffordshire TEC

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