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» Company > Meet the Team > Peter Riches MInstSMM - Managing Director
Peter Riches MInstSMM - Managing Director
Trained initially within the Mars Corporation, Peter moved on to build a successful regional marketing team within the home improvement market. He set up a family run business in 1985 which is still trading today by his younger brother.Following a 3 year sabbatical travelling and international yacht racing, Peter became a professional yacht skipper based in the Mediterranean and Caribbean specialising in corporate charter.
On his return to the UK in 1990, he set up a small design agency which, over a 14 year period, became one of the region's largest design, marketing and advertising agencies - Crew Green, with a team of 25 people.
Peter successfully merged his key retail and tourism clients in 2004 with a national PR and advertising agency - Seal Communications.
Peter is now a marketing consultant and is Managing Director of BeVivid, a web based e-business agency which specialises in marketing via the Internet.
Peter's key skills are building teams, defining specific market entry campaigns, agreeing KPIs and ensuring effective marketing communications.
Professional Memberships
The Institute of Sales and Marketing Management
Chamber of Commerce - Shropshire
UKWDA - UK Web Designers Association
Qualifications and Accreditations
Winning Managers / Staffordshire TEC
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